A note to marketers

Dear Marketers,

It’s “calls-to-action,” not “call-to-actions.”

Have a great summer!


Here’s a particularly bad site. I wouldn’t trust this company to do anything for me:


Not only are they saying “call to actions” all over the place, they aren’t hyphenating any compound adjectives, and they insist on using an apostrophe with “CTAs.” And then there are the awful, key-command faux ellipses at the bottom of the page.

They might as well be wearing white after Labor Day.


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